Permanent hair coloring that delivers high performance without ammonia or oxidants. Featuring refined, acidic pigments, it interacts with hair physically, maintaining an acidic pH of 2.5. Elumen is Goldwell's signature hair color, designed to illuminate hair from the inside, resulting in vibrant, exceptional effects: brilliant and radiant color outcomes. Remarkable longevity. Hair appears glossy and healthy. The vibrancy of the color persists even after 10 washes.
